Performance creative for outdoor brands.
We find the creators, build the ads, and scale the winners on Meta.
Shot where it belongs.
Real creators. Real terrain. Content made where your product is actually used.
What we own
From first idea to final dollar spent.
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01
Creator sourcing + management
We find them, vet them, brief them, manage production, and keep fresh creative coming.
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02
Performance creative
Creator-led video built for the feed, plus the hooks, cutdowns, and iterations that turn one shoot into a testing system.
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03
Static creative
Concept-driven statics designed alongside the video, not bolted on at the end.
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04
Creative strategy
Customer insight, competitor research, concept development, and a testing plan built around finding what actually moves performance.
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05
Partnership ads
We turn winning creator relationships into paid ads that run from the creator’s identity, giving strong creative another way to scale.
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06
Meta
Campaign structure, testing, optimization, and scaling, with performance feeding directly back into the next creative brief.
The strongest creator strategies do more than generate content. They generate growth.
Case study · ONNO
$272,000 spent on a single ad.
You could be one great ad away from scaling Meta. This is one of many high-performing UGC videos we created for ONNO, a hiking apparel brand out of Colorado.
Case study · Vanlife.us
$0 to $1M in Meta spend in five months.
We started Vanlife.us from zero spend, with no account history and no creative library, and scaled past a million dollars in five months. This is one of the ads that got them there.
A team of marketers, creators, and people who’d rather be outside.
Founded by Makenzie Black.
We only want to work with brands we genuinely like. So we made Shot Outside.
Before starting the company, Makenzie spent years traveling across the U.S. in a 1981 Toyota camper, hiking, exploring national parks, and building a life around getting outside. That eventually turned into years of living and working around the world as a digital nomad.
At the same time, she built her career in performance marketing, managing millions of dollars in Meta spend, working with hundreds of creators, and learning what actually makes creative perform.
Those two worlds shaped Shot Outside.
We believe the best outdoor advertising comes from people who genuinely live the life behind the product.
The best person to sell an outdoor product is someone who’d use it even if nobody was filming.
That belief shapes how we choose creators, how we develop concepts, and how we make ads. We look for people with real experiences, real perspective, and something worth saying, then pair that authenticity with the strategy, creative direction, and performance data needed to turn good stories into growth.
Shot Outside brings together marketers, creators, editors, designers, and media buyers around one goal: making advertising that feels as good as the brands we get to work with.
Let's talk
Let's make something worth scaling.
We only work with a small number of brands at a time. If it feels like a fit, we'll take a look at your creative, your Meta account, and where we think Shot Outside can make the biggest impact.
Or email makenzie@shotoutside.com